Posted on August 20th, 2020
Last month, experts on Aimclear’s Account Services team each pulled from their toolbox of tactics and shared deep knowledge on B2B marketing in a three-part blog series.
Part 1 walked through the B2B marketing fundamentals – defining some core concepts and laying out the groundwork for how a business might approach B2B marketing programs, and emphasizing the need for clear objectives.
Part 2 focused on choosing the right marketing media mix from the available channels – a look at the pros and cons for each when it comes to B2B marketing.
Part 3 dug deep into the importance of strategy around a properly nurtured funnel, the critical role email plays, and how to best leverage content marketing in your B2B marketing strategy.
The feedback we received on the series was overwhelmingly positive, so we decided to condense it all into an easy-to-digest guide and make it available as a free download.
As we power through the last half of 2020, keep this guide handy, share it with your teams, and as always, we’re on hand to lend a hand. Reach out and let us know how we can assist with your B2B marketing strategy.